Entertainment Design

World-Building Through Storytelling

LCAD’s BFA in Entertainment Design equips students to master the art of world-building through storytelling, design thinking, and cutting-edge technology. Students choose one of two tracks to focus their training: Concept Development or Themed Design. Grounded in traditional drawing, painting, and sculpture, students build a strong foundation in visual communication before advancing into industry-standard 3D tools such as Blender, ZBrush, and Unreal Engine. Across both tracks, students develop the artistic vision and technical expertise to create compelling visual narratives, supported by an emphasis on professional pipelines and cross-disciplinary collaboration that prepares them to thrive in the evolving entertainment industry.

Students who choose Concept Development focus on production design and visual storytelling, translating imaginative concepts into the visual assets that guide production teams, with upper-division coursework in advanced world-building, 3D, and fabrication for film, television, and feature animation. Students who choose Themed Design specialize in location-based experiences, moving from core visual storytelling and world-building skills into the theory, planning, and execution of physical and interactive environments, preparing for careers in theme parks, immersive installations, and live event design.