Graphic Design +
Digital Media with
Illustration Emphasis

DESIGN WITH PURPOSE
Introduction
As a student of LCAD’s Illustration emphasis, you will further develop your fine arts and illustration skills while being fully immersed in our GD+DM program. Unlike an Illustration major, you will be highly technically advanced with solid skills across the range of industry required design skills. You will learn to take your talents into motion graphic work, 3D, package design, user experience and interfaces, advertising, social media, photography and video, and emerging virtual reality applications. In project based learning classes you will apply your artistic talents and illustration skills to create design solutions while developing a strong cross discipline and successful portfolio of work that will position you to work in a wide range of design fields.
About the Program
LCAD’s BFA Graphic Design + Digital Media with Illustration Emphasis program will help you to create a successful portfolio of work that will position you to work in a wide range of design fields.

Leadership
Under the leadership of program Chair Dana Herkelrath, LCAD’s Graphic Design + Digital Media faculty brings over 25 years of industry experience across various design disciplines. Faculty members have contributed to major projects for global brands like Taco Bell, Sony, Google, Ubisoft, and LEGO. Their work spans brand identity, motion graphics, packaging, environmental design, and digital media. Faculty members have worked on high-profile campaigns, including The Bell Hotel, The Trevor Project, and Star Wars, while also shaping the design industry through collaborations with top organizations such as Pentagram, Envoy, and Nike. Students learn from professionals actively shaping the design landscape.
Industry Connections
industry partners
BoardRiders
Hurley
NFL
NHL Anaheim Ducks
Nike
Orange County Airport
Pixar
PrAna
Red Bull
R/GA
Roark Revival
Saatchi & Saatchi
Samsung
SapientNitro
Stance
Taco Bell
UCI Portal for UI/UX Innovation
UCI School of Medicine
Vans
Alumni in Industry
Adidas
Adobe
Amazon
Apple
Billabong
Blizzard
Cartoon Network
Coca-Cola
Disney
Fox Entertainment
Google
LA Chargers
Mattel
Meta
NIKE
NFL Network
Patagonia
Pixar
Pentagram Studios
Riot Games
Rivian
Saatchi & Saatchi
SF 49ers
Sony
Tesla
Vans
Warner Brothers
Wizards of the Coast











