Graphic Design +
Digital Media
DESIGN WITH PURPOSE
Introduction
Becoming a student of Graphic Design at LCAD means joining one of the nation’s most distinguished design programs. Our program’s multidisciplinary approach recognizes that as a designer in today’s market, you must develop solutions that move seamlessly across a dynamic array of media. Our design graduates are adept with traditional theory and can lead in the innovative use of technology.
Our Design students are taught to become visual problem solvers and critical thinkers who can communicate in visually compelling ways, we are empowering them to be adaptive and successful in an always-evolving industry.
Our graduates have contributed to brands such as ESPN, NIKE, Target, Google, Hurley, Fox Television, PacSun, MSNBC, Kawasaki, Surfer Magazine, the Syfy Channel and the Smithsonian among many others.
About the Program
The LCAD Graphic Design + Digital Media program offers strong communication design foundations in UI/UX, 3D, motion graphics, video, VR, branding, packaging and print solutions.
Leadership
Under the leadership of program Chair Dana Herkelrath, LCAD’s Graphic Design + Digital Media faculty brings over 25 years of industry experience across various design disciplines. Faculty members have contributed to major projects for global brands like Taco Bell, Sony, Google, Ubisoft, and LEGO. Their work spans brand identity, motion graphics, packaging, environmental design, and digital media. Faculty members have worked on high-profile campaigns, including The Bell Hotel, The Trevor Project, and Star Wars, while also shaping the design industry through collaborations with top organizations such as Pentagram, Envoy, and Nike. Students learn from professionals actively shaping the design landscape.
Industry Connections
Industry Partners
BoardRiders
Hurley
NFL
NHL Anaheim Ducks
Nike
Orange County Airport
Pixar
PrAna
Red Bull
R/GA
Roark Revival
Saatchi & Saatchi
Samsung
SapientNitro
Stance
Taco Bell
UCI Portal for UI/UX Innovation
UCI School of Medicine
Vans
Alumni in Industry
Adidas
Adobe
Amazon
Apple
Billabong
Blizzard
Cartoon Network
Coca-Cola
Disney
Fox Entertainment
Google
LA Chargers
Mattel
Meta
NIKE
NFL Network
Patagonia
Pixar
Pentagram Studios
Riot Games
Rivian
Saatchi & Saatchi
SF 49ers
Sony
Tesla
Vans
Warner Brothers
Wizards of the Coast
