LCAD Main Campus

Catharin Eure


Chair of Graphic Design + Digital Media, Dean of Innovation

Graphic Design + Digital Media

I was born in Washington D.C. and lived in Europe and the United States. After graduating from the Rhode Island School of Design with a BFA in Graphic Design, I headed to New York to create work for clients including CBS, Revlon, Avon, Gucci, and CBS International. I relocated to Miami to produce creative for CBS International and Columbia Records. In Miami, my focus extended to new media and video development. I was lucky to work and learn from international producers and to win a Telly Award. In addition, my programs have appeared on the Lifetime Channel, Nova, and the Discovery Channel.
Prior to coming to California, I was Director of Marketing and Creative Services for Delta Airlines, responsible for all leisure division marketing and corporate media. Currently, in addition to teaching, I am principal and CEO of a brand and design firm named X-ist which developed the presidential campaign for General Wesley Clark. Other clients include DeLoitte & Touche and Honeywell Aerospace. X-ist has a long history of working with new technology companies pioneering alternate energy solutions. X-ist has been chosen as the design firm to work on the brand and identity development of hydrogen gas stations for Russia, China, and the U.S.
We have also been awarded the project of creating the brand for the new restaurant at Bloomingdales/South Coast Plaza that will debut in Fall 2008, and the related product packaging that will appear in the Bloomingdale's Home Store in early 2009. X-ist is proud to employ alumni from the Laguna College of Art and Design.