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ICMAD Recognizes Two LCAD Graphic Design + Digital Media Students as Extraordinary Emerging Talents »

Laguna College of Art + Design’s (LCAD) BFA program in Graphic Design + Digital Media Students Selected as Independent Cosmetic Manufacturers and Distributors (ICMAD) Young Designers Award Competition Finalist and Honorable Mention. 

Emily Atwood and Ridan Arellano, both seniors in Laguna College of Art and Design’s BFA program in Graphic Design + Digital Media are being recognized for their outstanding and innovative packaging design in the ICMAD Young Designers Award Competition.

LCAD’s BFA program in Graphic Design + Digital Media was selected to participate in a competition that included top tier design programs nationwide.  An LCAD Packaging Design class, instructed by Dana Herkelrath, submitted concept designs that included brand strategy, merchandising and advertising for unique cosmetic packaging. Their submissions included physical prototypes, process, ideation and completed brand and merchandising strategies.

Ridan and Emily will be receiving cash awards and be recognized at an industry event where they will meet with key packaging industry experts from around the country. The awards ceremony will take place on a yacht departing from Newport Beach in early February.

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Emily Atwood designed “Bubb.” a bath and beauty company with eco-sensitive, gentle and natural bath products for young children. The interactive package is eco-sensitive and integrates the brand experience.

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Ridan Arellano designed “OYA,” a line of hair care products that shifts the paradigm of beauty products to be more inclusive. “OYA” is targeted to a demographic specific to people of color and is gender neutral.

Finalists: Emily Atwood (Laguna College of Art and Design), Maranda Lea Bressi (Pennsylvania College of Art & Design, and Willie Green (Colorado Mesa University)

Honorable Mentions: Ridan Arellano (Laguna College of Art  and Design) and Eva Edgren, FIDM San Francisco

The Young Designers Award Competition was created to showcase the extraordinary and emerging talents of packaging and design students at the college level. The goal of this competition is to encourage, foster, and develop future leaders in the packaging design industry.

Judged by a prestigious panel of cosmetic and personal care packaging design experts, the criteria in­cluded overall uniqueness, ability to be reproduced economically, and ability to stand out favorably against competitive packages.

ICMAD will be hosting the ICMAD Young Designer Award Dinner at the Balboa Bay Resort on The Ambassador Yacht on Wednesday, February 8, 2017 where the winners will be announced.