Graphic Design + Digital Media
LCAD’s Graphic Design + Digital Media program is print, advertising, web, 3D, motion, video, iPad development, package and action sport design.
Our program’s multidisciplinary approach recognizes that a creative designer in today’s world must develop solutions that move seamlessly between print, web, motion and video. A graduate of the design program will be adept with traditional theory yet lead in the innovative use of technology.
The LCAD Graphic Design major offers programs in Graphic Design, Graphic Design w/Illustration Emphasis and Graphic Design w/Action Sport Design Emphasis.
By training our students to become visual problem solvers and critical thinkers who are able to communicate in visually compelling ways, we are empowering them to be adaptive and successful in an always-evolving industry.
As a result, LCAD graphic design graduates have gone on to work in a range of fields from advertising, branding, web design, broadcast, action sport design, visual merchandising, publishing, packaging and print.
Their work has built the brands of ESPN, NIKE, Target, Google, Hurley, Fox Television, PacSun, MSNBC, Kawasaki, Surfer Magazine, the Syfy Channel and the Smithsonian among many others. Over 98% of LCAD’s recent Graphic Design graduates work in their chosen field, with most finding employment through LCAD prior to graduation.
NIKE CHOSE LCAD
Nike choose LCAD’s Graphic Design + Digital Media program as one of the top three design programs in the world.
SONY MUSIC PARTNERS WITH OUR PROGRAM
Sony Music partners with our program to explore and create innovative augmented and virtual reality work for their various music artists.
Always at the forefront of the what’s new, what’s next and what’s important within the world of design, our program’s multidisciplinary approach recognizes that as a designer in today’s market, you must develop solutions that move seamlessly across a dynamic array of media: from print, package and web design to virtual reality, video, 3D, mobile apps, and UI/UX.
Our innovative design curriculum is built on creativity, imagination, exploration, and purposeful play and will expose you to a full range of skills that will empower you to discover and to pursue what you are most passionate about.
GRAPHIC DESIGN + DIGITAL MEDIA FACULTY
Our faculty of renowned professionals mentor you to become a strong conceptual thinker, a visual problem solver, and an effective communicator.
Small class sizes allow you individualized instruction and ensure that you always have access to the most advanced software applications.
As a graduate of LCAD’s Graphic Design + Digital Media program, you will be industry-ready and poised to find employment prior to graduation.
GRAPHIC DESIGN + DIGITAL MEDIA ALUMNI
2015–2017 graduates of LCAD’s Graphic Design + Digital Media program have achieved a 98% employment rate.
LCAD’s educational partnerships and mentorship programs allow you hands-on design projects that cultivate outstanding portfolio work and that lead to internship and employment opportunities.
Graphic Design + Digital Media Awards and Distinctions:
Featured in Communication Arts magazine
Featured in U&LC Creative Review
Winner of LG Electronics’ Art of the Pixel Award
Winner of the Young Designers Award Competition
Educational partner with NIKE Educational partner with UCI Portal for UI/UX innovation
Our Alumni Work with the World’s Leading Companies:
- AT&T Entertainment
- Capitol Records
- Disney Interactive
- Live Nation
- Red Bull
- Roark Revival
- Saatchi & Saatchi
- Sapient Razorfish
- Sony Music
- Sony Pictures
- Snowboard Magazine
- Surfer Magazine
- Taco Bell
- United Nations
- Warner Bros.
Graduates Will Learn How To:
- Use research skills in the development of design project solutions.
- Apply digital imaging processes in design projects.
- Demonstrate a clear understanding of composition and color.
- Apply typography skills in design projects.
- Demonstrate a clear understanding of graphic design principles and their application.
- Develop creative concepts and effective visual solutions.
- Demonstrate effective collaboration techniques as evidenced through the completion of real-world projects with corporate partners.
DEPARTMENT CHAIR AND PROFESSOR
Dana Herkelrath is the Chair of the undergraduate Graphic Design + Digital Media Department and a Professor of Visual Communication Design. Dana brings more than 25 years of experience as a designer in Brand Identity, Packaging, Environmental Graphic Design, Merchandising, Marketing and Design Consulting. Her Background includes working with clients in entertainment, medicine, urban community development, education, publishing, hospitality and international aid organizations.