Graphic Design + Digital Media with Illustration Emphasis

A photo of a can of Kombucha with a blue fish-like creature illustration on it.

Wide Range of Design Fields

Our BFA Graphic Design + Digital Media with Illustration Emphasis program will help you to create a successful portfolio of work that will position you to work in a wide range of design fields.

Introduction

As a student of LCAD’s Illustration emphasis, you will further develop your fine arts and illustration skills while being fully immersed in our GD+DM program. Unlike an Illustration major, you will be highly technically advanced with solid skills across the range of industry required design skills. You will learn to take your talents into motion graphic work, 3D, package design, user experience and interfaces, advertising, social media, photography and video, and emerging virtual reality applications. In project based learning classes you will apply your artistic talents and illustration skills to create design solutions while developing a strong cross discipline and successful portfolio of work that will position you to work in a wide range of design fields.

Learning Outcomes

  • Utilize basic design Illustration principles and elements to address a visual narrative or expressive problem.
  • Use research skills in the development of design project solutions.
  • Apply digital imaging processes in design projects.
  • Demonstrate a clear understanding of composition and color.
  • Apply typography skills in design projects.
  • Demonstrate a clear understanding of graphic design principles and their application.
  • Develop creative concepts and effective visual solutions.
  • Demonstrate effective collaboration techniques as evidenced through the completion of real-world projects with corporate partners.

Department Leadership

Dana Photo

Chair of Graphic Design + Digital Media

Dana Herkelrath

Dana Herkelrath is the Chair of the undergraduate Graphic Design + Digital Media Department and a Professor of Visual Communication Design. Dana brings more than 25 years of experience as a designer in Brand Identity, Packaging, Environmental Graphic Design, Merchandising, Marketing and Design Consulting. Her Background includes working with clients in entertainment, medicine, urban community development, education, publishing, hospitality and international aid organizations.

Dana holds a BFA with honors in Graphic Design and Packaging from Art Center College of Design in Pasadena, California and an MFA in Graphic Design from California State University Long Beach. She has been teaching graphic design courses for 20 plus years and has been faculty at Art Center College of Design in Pasadena and Art Center Europe in Switzerland. Dana currently teaches the Senior Portfolio and Graphic Design History courses.

Admissions Information

Application Dates

  • LCAD has a rolling admissions policy and will accept applications until we’ve filled all spots for an incoming class. Applications will still be considered after the following priority dates:

    Fall: December 1st

    Spring: December 1st"

  • Course Requirement PDF
  • How to Apply