Graphic Design + Digital Media with Action Sports Emphasis

A graphic of shoes. there is a purple section with white floating shoes on the right, a red section with floating silver shoes in the middle, and a green section of floating black shoes on the right.

Action Sports Design

LCAD’s action sports design emphasis is one of very few action sports programs in the world.


As a student of LCAD’s Action Sports Emphasis, you will take collaborative classes led by senior executives and creative directors at brand giants like Patagonia, Vuori, GoPro, Hurley, NIKE, prAna, STANCE, and VANS, all companies with whom LCAD enjoys educational partnerships.

Our Graduates Are Creative Leaders

Our graduates dominate the action sports and youth culture industries and are part of dynamic teams or lead teams as art directors and creative leaders within prominent companies.

Learning Outcomes

  • Demonstrate a clear understanding of action sport business, brands and culture.
  • Use research skills in the development of action sport design project solutions.
  • Develop creative concepts and effective visual solutions for a broad range of action sport product, marketing, media and event graphic needs.
  • Demonstrate a clear understanding of graphic apparel development principles and their application.
  • Apply graphic footwear development principles and techniques.
  • Demonstrate effective collaboration techniques as evidenced through the completion of real-world projects with corporate partners.

Department Leadership

Dana Photo

Chair of Graphic Design + Digital Media

Dana Herkelrath

Dana Herkelrath is the Chair of the undergraduate Graphic Design + Digital Media Department and a Professor of Visual Communication Design. Dana brings more than 25 years of experience as a designer in Brand Identity, Packaging, Environmental Graphic Design, Merchandising, Marketing and Design Consulting. Her Background includes working with clients in entertainment, medicine, urban community development, education, publishing, hospitality and international aid organizations.

Dana holds a BFA with honors in Graphic Design and Packaging from Art Center College of Design in Pasadena, California and an MFA in Graphic Design from California State University Long Beach. She has been teaching graphic design courses for 20 plus years and has been faculty at Art Center College of Design in Pasadena and Art Center Europe in Switzerland. Dana currently teaches the Senior Portfolio and Graphic Design History courses.

Admissions Information

Application Dates

  • LCAD has a rolling admissions policy and will accept applications until we’ve filled all spots for an incoming class. Applications will still be considered after the following priority dates:

    Fall: December 1st

    Spring: December 1st"

  • Course Requirement PDF
  • How to Apply