LCAD’s Graphic Design + Digital Media Minor offers you an array of entry-level courses aimed at introducing you to the foundational concepts of LCAD’s Graphic Design + Digital Media Major.
Course Listings
This course examines the emergence of graphic design and the professional designer from 1800 C.E. to the present. Continual conceptual and technological revolution is the essence of this subject and the theme of this course. Required for Graphic Design majors.
This course is an introduction to the process of creating motion graphics. The core applications used in this course are Adobe After Effects, Premiere, Photoshop, and Illustrator. Students will also be creating video content to use in their motion graphics work.
This course covers the history, theory and practice of letterforms and typography they apply to other areas of design, graphics and visual communication. Projects cover principles of typography, letter structure, typeface selection, fundamentals of digital type, and typographic layout.
This is an introductory course for the design major. Studio practice explores the use of hierarchy, form, conceptual thinking, visual representation and interpretation, and the elements of communication. Projects address various essential graphic design formats: logotypes, promotional items, editorial design examples, announcements, and a variety of visual styles. Computer applications: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
This lecture and studio course introduces principles of creative visualization with the use of the computer and pixel based imaging software. Comprehension of key terms and concepts are taught, with projects designed to develop practical software skills and aesthetic development. Emphasis is placed upon working with imagery from digital cameras, scanners, and generating original computer graphics. Topics include photo-retouching, digital drawing and painting, digital montage, color modes, and preparing files for printing and web based display. Primary software: Adobe Photoshop.
This lecture and studio course is focused on the use vector based imaging software for drawing and design. Comprehension of key terms and concepts are taught, with projects designed to develop practical software skills and aesthetic development. Emphasis is placed upon use of vector drawing tools, stylization techniques, and integration with pixel graphics. Topics include simplification of form, technical drawing, pattern creation, and perspective studies. Primary software: Adobe Illustrator.
This course covers user interface and user experience principles, processes, and application. Students will learn the basic skills of UI/UX in order to design digital products such as mobile apps and responsive websites. The goal of the class is to understand and apply the product development steps; starting with research, concept validation, user-focused designs, to file preparation for web developers/engineers. The course will introduce industry-approved tools and programs.
This course is designed to expose students to the basics of video production for the purpose of concept and content creation. Students study techniques and methods for reporting, messaging, and storytelling through video. The interactive course teaches students how to develop stories and how to best structure these stories for Action Sport audiences.
This course serves as an exploration and introduction of the history and culture of action sports. The course provides an overview of the key companies, influential athletes, various sports and key concepts that drive the industry culture and brand. Through the use of lectures and guest speakers, students will gain valuable context for design development and industry knowledge. Guest speakers will include corporate leaders, art directors, athletes and action sport designers.
This course allows students to explore or participate in a class that is specifically focused on a special topic or opportunity. Example: Prints and Patterns – using design skills to understand the development and set up for apparel print and pattern making.
This course is designed to empower graphic designers with the knowledge and skills needed to create compelling visual content for a wide range of digital platforms. Through a combination of theory, practical exercises, and real-world case studies, students will gain an understanding of how to engage, inform, and inspire audiences across various online platforms including social media, websites, mobile apps, and emerging technologies. Topics include social media literacy, best practices for digital file distribution, domain name registration, web hosting, and a survey of dominant platforms and technologies that allow for instant, global communication. Software used: Adobe Photoshop, Adobe Illustrator, text-editors, and supplemental open source and third party tools for design and content management.
This studio course in digital image making will challenge students to create thought-provoking and visually stimulating work while learning how to use the computer as a versatile tool for creation and manipulation. A range of projects will be developed while students consider the role of literal and implicit communication, aesthetics, and emotional impact. Computer applications: Adobe Photoshop, Adobe Illustrator, and Macromedia Flash (a beginning intro).
This advanced course introduces 3-dimensional computer modeling, concepts, technology and techniques (i.e., 3-dimensional virtual coordinate system, wire-frame, texture mapping, light source and camera positioning, etc.) through assignments that emphasize innovative object or product design and photorealistic representation.
This is an introductory course for the design major requiring conceptual, perceptual, manual, and computational skills to meet studio research into the history of letterforms and layout design. Projects explore compositional and structural aspects of letterforms, as well as various kinds of text layouts and their optical and interpretational effects. Computer applications: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
This lecture and studio course examines the use of digital cameras with a focus on essential skills relevant to artist and designers. Technical aspects of the course include principles of photographic exposure, lighting, and working with digital files. Artistic aspects of the course include considerations for effective communication and emotional impact, thematic unity, and image enhancement techniques. Primary software used: Adobe Photoshop, Adobe Bridge.
Color Marketing, and the field of Color, Material and Finish design is one of the fastest growing areas of design that is practiced in numerous different industries including apparel, automotive, consumer electronics, aviation, and almost all consumer goods manufactured worldwide. This discipline is used to create more meaning, emotional connection, and aesthetic value to products of all kind. Most professionals who work in the field come from a variety of backgrounds including graphics, branding, illustration, advertising, industrial and product design. The top global brands like Apple, NIKE, MINI, Beats, use color, materials, and finishes to create products that will succeed in the marketplace, and create more added value, and emotional connection to the products. It is one of the main factors in creating the DNA of any successful consumer product brand.
In this course, we will learn how to design and implement various types of mobile AR experiences (model viewers, interactive objects, image targets, and face filters) using Unity. You’ll learn about the challenges and tactics for creating well designed AR experiences, and build a solid foundation that you can use to create a wide variety of functional, high quality, AR experiences on your phone.
This intermediate course requires conceptual, imaginative, manual and critical thinking skills resulting in conceptual 3 dimensional Industrial Design Product solutions. Utilizing design processes and the principles and practices of Industrial Design, this course focuses on developing innovative and functional products for various industries. Through a combination of lectures, group sketch critique, and hands-on projects, students will learn the fundamental concepts and techniques used in the Product Design process from concept ideation to final product realization. Computer applications: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
This advanced course requires conceptual, imaginative, manual, and computational skills to meet studio production and research resulting in projects that combine visual identity elements (such as logotypes, color palettes, typographic components, illustrations, and/or photographs). The course emphasizes a contextual approach to developing a brand or a line of products and its package as well as toward understanding the design processes that result in functional three-dimensional package solutions. Computer applications: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
This advanced course requires creative, computational, manual and critical thinking skills to meet conceptual and/or visual standards relevant to a comprehensive and strategic brand identity system. This course includes a comparative analysis of the market and of strategic brand positioning to create a visual identity system (for example, creation of a brand-mark, color palettes, brand expression, brand style through typographic, photographic and illustration styles). Brand strategy solutions will include sample applications (examples include environmental graphic design, transportation, apparel, product, packaging, experiential design).
This course focusses on recording, editing, and compositing digital video files. Concepts and techniques of non-linear editing, compositing layers of computer generated imagery and live action video, special effects, camera movements and cinematic points of view, and design of titling and motion graphics will be covered. The work of professional animators, directors, and producers will be screened and discussed. This course covers the operation of video-capable devices and camcorders, including exposure control, use of lighting, and shot types. Techniques for working with title graphics and sound will also be demonstrated and practiced.
Brand Development will address the cornerstone methods and philosophies of branding. Students will create brand campaigns, media, advertising and branded experiences for both hypothetical and real companies. Projects will use cross disciplinary skills.
This course is an upper level elective where a selected group of students focus on in depth projects. The Honors Team environment simulates that of a working design office, school project or firm. Students take the first step into professional application of their talents through working on advanced more complex or multi-faceted projects individually and as a team. Honors lab looks at the business of design as well as the effect of the designer in business. Projects can also include LCAD material etc. Admission is by portfolio application.
This course addresses the skills and logic needed to conceptualize and extend a brand to environmental applications. Bus wraps, events, retail spaces, billboards, buildings and exhibits are all mediums that have become the domain of the designer. This course focuses on projects that will teach the student how to design for these environments.
This course introduces the concepts, methods and skills used in the Action Sports industry.
This course teaches students how to make production ready prints and patterns for apparel or other uses.
Students pursuing a studio minor take 5 additional courses (15 units) beyond the degree requirements for the BFA in their respective major.
Admissions Information
Application Dates
LCAD has a rolling admissions policy and will accept applications until we’ve filled all spots for an incoming class. Applications will still be considered after the following priority dates: