course

Course Credit:  3

This advanced course requires creative, computational, manual and critical thinking skills to meet conceptual and/or visual standards relevant to a comprehensive and strategic brand identity system. This course includes a comparative analysis of the market and of strategic brand positioning to create a visual identity system (for example, creation of a brand-mark, color palettes, brand expression, brand style through typographic, photographic and illustration styles). Brand strategy solutions will include sample applications (examples include environmental graphic design, transportation, apparel, product, packaging, experiential design).