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Richard Holbrook has been helping companies create innovative and commercially successful products and brand positioning strategies for over thirty five years. As a 1981 Industrial Design graduate of the prestigious Art Center College of Design, he was recruited by several international automobile brands, and accepted a position with PSA Peugeot Citroen as part of the companys first Global Design Center in Paris, France.

In 1985 he left PSA and established his independent studio with initial clients Casablanca Fan, Dacor, Herman Miller, Thermador, Tropitone Furniture and other industry leadings brands. In 2000, Holbrook formed dna, a joint venture with client Teknion,. As CEO and Creative Director, Holbrook led a team that designed and delivered a new line of products including seating, storage, desks and accessories, as well as a ground-breaking website created to allow customers to specify custom configurations with a drag-and-drop interface. In 2003 Holbrook returned to his independent product development practice, initiating projects with new partners including Bernhardt Design, Brown Jordan International, Gunlocke Furniture, Office Depot and Staples.