Graphic Design + Digital Media BFA

Graphic Design + Digital Media BFA

GRAPHIC DESIGN + DIGITAL MEDIA
REQUIRED COURSES

FUNDAMENTALS OF DRAWING

(FD110)

2 Units

This is an introduction to drawing, covering the basic technical skills and materials necessary to create convincing representations of simple or complex still-life forms. Students are introduced to composition and the concepts of creating volume and space utilizing lines as measurement, construction drawing, and value systems. Materials include graphite and charcoal.

FUNDAMENTALS OF COMPOSITION AND COLOR - DIGITAL

(FD118)

2 Units

This course investigates principles of pictorial organization through the relationship of composition and color of visual elements. This includes the study of formal qualities of art; line, shape, value, texture, rhythm, space, balance, proportion, movement, unity, harmony, and tension. Studies of color address properties of hue, value, and intensity, as well as color interactions of harmony, discord, and simultaneous contrast. Special emphasis is given to concepts necessary for visual communication, regardless of media, but this course will utilize digital tools as a way to explore the concepts efficiently and to prepare students for contemporary expectations of commercial art and design professions. Primary software: Adobe Illustrator and Adobe Photoshop.

FUNDAMENTALS OF DIGITAL IMAGING 1

(FD127)

2 Units

Lecture and studio course introducing principles of creative visualization with the use of the computer and pixel based imaging software. Comprehension of key terms and concepts are taught, with projects designed to develop practical software skills and aesthetic development. Emphasis is placed upon working with imagery from digital cameras, scanners, and generating original computer graphics. Topics include photo-retouching, digital drawing and painting, digital montage, color modes, and preparing files for printing and web based display. Primary software: Adobe Photoshop.

FUNDAMENTALS OF DIGITAL IMAGING 2

(FD129)

2 Units

Lecture and studio course focused on the use vector based imaging software for drawing and design. Comprehension of key terms and concepts are taught, with projects designed to develop practical software skills and aesthetic development. Emphasis is placed upon use of vector drawing tools, stylization techniques, and integration with pixel graphics. Topics include simplification of form, technical drawing, pattern creation, and perspective studies. Primary software: Adobe Illustrator.

PERSPECTIVE

(FD120)

2 Units

Prerequisite: FD110

This is an introduction to linear perspective systems. Students explore a variety of basic and complex laws to convey the illusion of three-dimensional forms in space on a two-dimensional surface. The course stresses volume, scale, placement, and direction of forms in a spatial field.

FUNDAMENTALS OF GRAPHIC DESIGN

(FD123)

2 Units

Prerequisite: FD127

This foundation course explores basic graphic design methods, processes, techniques, and formats. Assignments introduce elements, media, and principles of graphic design from historical and contemporary perspectives and emphasize visual representation aimed to communicate ideas and non-visual content. Students will use Adobe's Creative Suite 3 (CS3) software.

FUNDAMENTALS OF DIGITAL PHOTO + MOTION GRAPHICS

(FD134)

2 Units

Prerequisite: FD127

This fundamental class will provide an introduction to the tools, procedures and concepts of developing imaging for digital photo and video. Students will use class assignments to explore image creation, stimulate creative capacities, and personal expression. Project based curriculum will be used to develop and entry level proficiency of the technical equipment and editing software.

FUNDAMENTALS OF 3D: ANIMATION FOR MOTION GRAPHICS

(FD137)

2 Units

This course will focus on an introduction to 3D. Students will learn the key features of modeling, animation, lighting, texturing, physic dynamics and camera technique through Autodesk Maya.

GRAPHIC DESIGN 1

(GD224)

3 Units

Prerequisites: FD123, FD127, FD129

Graphic Design 1 is an introductory course to the design major. Studio practice explores the use of hierarchy, form, conceptual thinking, visual representation and interpretation and the elements of communication. Projects address various essential graphic design formats: logotypes, promotional items, editorial design examples, announcements and a variety of visual styles.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

TYPOGRAPHY 1

(GD223)

3 Units

Prerequisites: FD123, FD127, FD129

Typography 1 is an introductory course to the design major and requires conceptual, perceptual, manual and computational skills to meet studio research into the history of letterforms and layout design. Projects explore compositional and structural aspects of letterforms as well as various kinds of text layouts and their optical and interpretational effects.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

COMPUTER IMAGING

(GD230)

3 Units

Prerequisites: FD127, FD129

Computer Imaging is a studio course in digital image making. Students are challenged to create thought provoking and visually stimulating work while learning to use the computer as a versatile tool for creation and manipulation. A range of projects is developed while students consider the role of literal and implicit communication, aesthetics and emotional impact.
Computer applications: Adobe Photoshop, Adobe Illustrator and an introduction to Macromedia Flash

DIGITAL PHOTOGRAPHY

(CA275)

3 Units

Prerequisites: FD127, FD129

Digital Photography is a lecture and studio course on the use of digital cameras with a focus on essential skills relevant to artists and designers. Technical aspects of the course include principles of photographic exposure, lighting and working with digital files. Artistic aspects of the course include considerations for effective communication and emotional impact, thematic unity and image-enhancement techniques.
Primary software used: Adobe Photoshop and Adobe Bridge

TYPOGRAPHY 2

(GD225)

3 Units

Prerequisites: GD223, GD224

Typography 2 is an intermediate course that explores the underlying principles and elements of letterforms. Also explored are their usage, various grid-based layout systems and typographic styles. Assignments emphasize visual representations of complex information through various editorial design formats and are conceived as a means by which to analyze the semiotic function of text and its aesthetic and phenomenal qualities.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

USER INTERFACE DESIGN

(GD229)

3 Units

Prerequisites: GD223, GD224

Production Prepress for Designers is an intermediate course that addresses all aspects of print and the steps to preparing variously formatted projects for production. Lectures provide detailed information regarding digital files, scanning methods and standards, various kinds of printing and industrial means available for producing single- and multiple-page documents and complex packages, industrial color-chart standards and inking processes, paper qualities and other print-related issues. Besides exploring conceptual and aesthetical dimensions of design solutions, assignments are conceived to emphasize preparatory steps for industrial production. The course includes a visit to a print shop.
Computer applications: Adobe InDesign, Adobe Photoshop and Adobe Illustrator

GRAPHIC DESIGN 2

(GD226)

3 Units

Prerequisite: GD224

Graphic Design 2 is an intermediate course in the Graphic Design major. Conceptual and practical solutions are emphasized in projects that are conceived to address and meet various communication objectives. Assignments are based on research, design process communication skills and professional presentation.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

DIGITAL VIDEOGRAPHY 1

(GD320)

3 Units

This course will focus on recording, editing, and compositing digital video files. Concepts and techniques of non-linear editing, compositing layers of computer generated imagery and live action video, special effects, camera movements and cinematic points of view, and design of titling and motion graphics will be covered. The work of professional animators, directors, and producers will be screened and discussed. This course covers the operation of video-capable devices and camcorders, including exposure control, use of lighting, and shot types. Techniques for working with title graphics and sound will also be demonstrated and practiced.

INTERNET DESIGN 1

(GD231)

3 Units

Prerequisites: GD223, GD224

Internet Design 1 introduces design issues related to the Internet and to hands-on development of HTML web pages that incorporate text and graphics. Emphasis is placed upon practical web design principles and supporting technologies, including basic use of domain name registration, purchasing web hosting services, JavaScript and CSS. The course includes discussions of issues such as HTML hand-coding, usability, marketing, contrasting design philosophies, supplemental software training and site page development exercises. Course content is designed to prepare students to create and maintain basic websites and to give a solid foundation for continued web design study and development.
Computer applications: Adobe Photoshop, Macromedia Dreamweaver, Adobe ImageReady and Adobe Illustrator.

INTERNET FOR PORTFOLIO DEVELOPMENT

(GD233)

3 Units

Prerequisites: FD127, FD129

This course is designed to enable the student to prepare a portfolio for professional employment, internship or display of work. The class requires that students have a body of work for use in development and that they possess a sense of the industry or audience that they are trying to reach with their site. This class is for the student who needs a portfolio but is not naturally geared towards being proficient with programming, scripting, etc. Students learn to create a website using tools and apps that make the development easier.

3D DIGITAL DEVELOPMENT 1

(CA411)

3 Units

Prerequisites: FD131, FD137, GD232, or GD411

This is an advanced course introducing 3D computer modeling, concepts, technology and techniques (such as 3D virtual coordinate systems, wire-frame, texture mapping, light source and camera positioning) through assignments that emphasize innovative object or product design and photorealistic representation.

COMMUNICATION DESIGN 1 and 2

(GD312)

3 Units

Prerequisites: GD225, GD226

Communication Design 1 and 2 is an intermediate course in the design major that focuses on the methods and principles of communication and the creation of meaningful content through the development of visual symbols, structures and systems. The class includes extensive readings, in depth research, the development and execution of strategic briefs and both visual and verbal presentations.

PACKAGE DESIGN 1

(GD314)

3 Units

Prerequisites: GD225, GD226

This is an advanced course that requires conceptual, imaginative, manual and computational skills to meet studio production and research resulting in projects that combine visual identity elements (such as logotypes, color palettes, typographic components, illustrations and/or photographs). The course emphasizes a contextual approach to developing a brand or a line that is expressed through the creation of products, its packaging and the visual environment in which it is sold. Students will develop an understanding of the design processes that result in functional 3D package solutions and the design of the branded store environment.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

INTERNET DESIGN 2

(GD331)

3 Units

Prerequisite: GD231

Continuing from the foundation established in Internet Design I, this class adds advanced elements of interactivity, integration of time-based media (such as sound, video and animation) and a higher level of technical sophistication. Emphasis is placed upon user interface design, navigational embellishments and functionality (creating working-form elements). Students learn through a combination of lectures, software demonstrations and hands-on website development.
Computer applications: Macromedia Flash, Macromedia Dreamweaver, Adobe Photoshop, Adobe ImageReady, Adobe Illustrator and other multimedia editing applications

3D DIGITAL DEVELOPMENT 2

(CA412)

3 Units

Prerequisite: CA411

This is an advanced course that explores—through assignments that emphasize narrative and stylistic qualities of dynamic, time-based presentations—computer modeling and concepts and techniques.
Computer application: Maya

CORPORATE IDENTITY 1

(GD311)

3 Units

Prerequisites: GD225, GD226

This is an advanced course that requires creative, computational and manual skills to meet conceptual and/or visual standards pertinent to a company’s identity system. This class includes a comparative analysis of the market and of strategic market positioning to create a visual identity system (for example, creating a brandmark, color palettes and photographic and illustration styles) and sample applications (examples include transportation, clothing, media, signage and packages).
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

SENIOR PORTFOLIO 1

(GD418)

3 Units

Prerequisite: GD312

The Senior Portfolio classes prepare students to enter the professional design industry. Students create a database of prospective employers in a variety of design-related fields for a self-promotional direct-mail campaign. In accordance with the observed individual needs, students complete a grand-scale senior thesis project. The emphasis of the senior thesis is for the student to challenge their design and problem-solving skills while developing final portfolio pieces.

SENIOR PORTFOLIO 2

(GD419)

3 Units

Prerequisite: GD418

The Senior Portfolio classes prepare students to enter the professional design industry. Students create a database of prospective employers in a variety of design-related fields for a self-promotional direct-mail campaign. In accordance with the observed individual needs, students complete a grand-scale senior thesis project. The emphasis of the senior thesis is for the student to challenge their design and problem-solving skills while developing final portfolio pieces.

PROFESSIONAL STUDIES FOR DESIGNERS

(GD412)

1 Units

Prerequisites: Senior status and concurrent enrollment in Senior Portfolio 1

This lecture course introduces students to business practices, thereby bridging the gap between the educational experience and the professional world of the graphic designer. Topics include self-promotion, processes and intricacies of finding work, printing promotional collateral, setting up a working studio, legal and pricing guidelines, billing clients, contracts and professional organizations. The course includes visits from guest designers and field trips to design studios, agencies and art directors.

GRAPHIC DESIGN + DIGITAL MEDIA
ACTION SPORTS EMPHASIS
REQUIRED COURSES

 

FUNDAMENTALS OF DRAWING

(FD110)

2 Units

This is an introduction to drawing, covering the basic technical skills and materials necessary to create convincing representations of simple or complex still-life forms. Students are introduced to composition and the concepts of creating volume and space utilizing lines as measurement, construction drawing, and value systems. Materials include graphite and charcoal.

FUNDAMENTALS OF COMPOSITION AND COLOR - DIGITAL

(FD118)

2 Units

This course investigates principles of pictorial organization through the relationship of composition and color of visual elements. This includes the study of formal qualities of art; line, shape, value, texture, rhythm, space, balance, proportion, movement, unity, harmony, and tension. Studies of color address properties of hue, value, and intensity, as well as color interactions of harmony, discord, and simultaneous contrast. Special emphasis is given to concepts necessary for visual communication, regardless of media, but this course will utilize digital tools as a way to explore the concepts efficiently and to prepare students for contemporary expectations of commercial art and design professions. Primary software: Adobe Illustrator and Adobe Photoshop.

FUNDAMENTALS OF DIGITAL IMAGING 1

(FD127)

2 Units

Lecture and studio course introducing principles of creative visualization with the use of the computer and pixel based imaging software. Comprehension of key terms and concepts are taught, with projects designed to develop practical software skills and aesthetic development. Emphasis is placed upon working with imagery from digital cameras, scanners, and generating original computer graphics. Topics include photo-retouching, digital drawing and painting, digital montage, color modes, and preparing files for printing and web based display. Primary software: Adobe Photoshop.

FUNDAMENTALS OF DIGITAL IMAGING 2

(FD129)

2 Units

Lecture and studio course focused on the use vector based imaging software for drawing and design. Comprehension of key terms and concepts are taught, with projects designed to develop practical software skills and aesthetic development. Emphasis is placed upon use of vector drawing tools, stylization techniques, and integration with pixel graphics. Topics include simplification of form, technical drawing, pattern creation, and perspective studies. Primary software: Adobe Illustrator.

PERSPECTIVE

(FD120)

2 Units

Prerequisite: FD110

This is an introduction to linear perspective systems. Students explore a variety of basic and complex laws to convey the illusion of three-dimensional forms in space on a two-dimensional surface. The course stresses volume, scale, placement, and direction of forms in a spatial field.

FUNDAMENTALS OF GRAPHIC DESIGN

(FD123)

2 Units

Prerequisite: FD127

This foundation course explores basic graphic design methods, processes, techniques, and formats. Assignments introduce elements, media, and principles of graphic design from historical and contemporary perspectives and emphasize visual representation aimed to communicate ideas and non-visual content. Students will use Adobe's Creative Suite 3 (CS3) software.

FUNDAMENTALS OF DIGITAL PHOTO + MOTION GRAPHICS

(FD134)

2 Units

Prerequisites: FD127, FD129

This fundamental class will provide an introduction to the tools, procedures and concepts of developing imaging for digital photo and video. Students will use class assignments to explore image creation, stimulate creative capacities, and personal expression. Project based curriculum will be used to develop and entry level proficiency of the technical equipment and editing software.

FUNDAMENTALS OF 3D: ANIMATION FOR MOTION GRAPHICS

(FD137)

2 Units

Prerequisites: FD127, FD129

This course will focus on an introduction to 3D. Students will learn the key features of modeling, animation, lighting, texturing, physic dynamics and camera technique through Autodesk Maya.

GRAPHIC DESIGN 1

(GD224)

3 Units

Prerequisites: FD123, FD127, FD129

Graphic Design 1 is an introductory course to the design major. Studio practice explores the use of hierarchy, form, conceptual thinking, visual representation and interpretation and the elements of communication. Projects address various essential graphic design formats: logotypes, promotional items, editorial design examples, announcements and a variety of visual styles.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

TYPOGRAPHY 1

(GD223)

3 Units

Prerequisites: FD123, FD127, FD129

Typography 1 is an introductory course to the design major and requires conceptual, perceptual, manual and computational skills to meet studio research into the history of letterforms and layout design. Projects explore compositional and structural aspects of letterforms as well as various kinds of text layouts and their optical and interpretational effects.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

COMPUTER IMAGING

(GD230)

3 Units

Prerequisites: FD127, FD129

Computer Imaging is a studio course in digital image making. Students are challenged to create thought provoking and visually stimulating work while learning to use the computer as a versatile tool for creation and manipulation. A range of projects is developed while students consider the role of literal and implicit communication, aesthetics and emotional impact.
Computer applications: Adobe Photoshop, Adobe Illustrator and an introduction to Macromedia Flash

ACTION SPORTS VIDEO 1: TOOLS, CONCEPTS + PROCESSES

(GD232)

3 Units

Prerequisites: FD127, FD129

The Action Sport Video Course is designed to expose students to the basics of video production for the purpose of concept and content creation. Students study techniques and methods for reporting, messaging, and storytelling through video. The interactive course teaches students how to develop stories and how to best structure these stories for Action Sport audiences.

TYPOGRAPHY 2

(GD225)

3 Units

Prerequisites: GD223, GD224

Typography 2 is an intermediate course that explores the underlying principles and elements of letterforms. Also explored are their usage, various grid-based layout systems and typographic styles. Assignments emphasize visual representations of complex information through various editorial design formats and are conceived as a means by which to analyze the semiotic function of text and its aesthetic and phenomenal qualities.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

ACTION SPORTS BUSINESS, CULTURE + BRAND

(GD234)

3 Units

Prerequisites: GD223, GD224

This course serves as an exploration and introduction of the history and culture of action sports. The course provides an overview of the key companies, influential athletes, various sports and key concepts that drive the industry culture and brand. Through the use of lectures and guest speakers, students gain valuable context for design development and industry knowledge. Guest speakers include: corporate leaders, art directors, athletes and action sport designers.

GRAPHIC DESIGN 2

(GD226)

3 Units

Prerequisite: GD224

Graphic Design 2 is an intermediate course in the Graphic Design major. Conceptual and practical solutions are emphasized in projects that are conceived to address and meet various communication objectives. Assignments are based on research, design process communication skills and professional presentation.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

ACTION SPORTS VIDEO 2: ON LOCATION

(GD315)

3 Units

Prerequisites: FD127, FD129, GD232

In this course, students participate in project planning for location development projects. The course covers the art and science of non-linear production and editing. Students study field-production techniques and methods for developing, reporting and storytelling through action video. Students learn to work on location with various elements that impact the final project’s success. Students are introduced to the production model of editing video for location shooting.

INTERNET DESIGN 1

(GD231)

3 Units

Prerequisites: GD223, GD224

Internet Design 1 introduces design issues related to the Internet and to hands-on development of HTML web pages that incorporate text and graphics. Emphasis is placed upon practical web design principles and supporting technologies, including basic use of domain name registration, purchasing web hosting services, JavaScript and CSS. The course includes discussions of issues such as HTML hand-coding, usability, marketing, contrasting design philosophies, supplemental software training and site page development exercises. Course content is designed to prepare students to create and maintain basic websites and to give a solid foundation for continued web design study and development.
Computer applications: Adobe Photoshop, Macromedia Dreamweaver, Adobe ImageReady and Adobe Illustrator.

INTERNET DESIGN FOR PORTFOLIO DEVELOPMENT

(GD233)

3 Units

Prerequisites: FD127, FD129

This course is designed to enable the student to prepare a portfolio for professional employment, internship or display of work. The class requires that students have a body of work for use in development and that they possess a sense of the industry or audience that they are trying to reach with their site. This class is for the student who needs a portfolio but is not naturally geared towards being proficient with programming, scripting, etc. Students learn to create a website using tools and apps that make the development easier.

3D DIGITAL DEVELOPMENT 1

(CA411)

3 Units

Prerequisites: FD131, FD137, GD232, or GD411

This is an advanced course introducing 3D computer modeling, concepts, technology and techniques (such as 3D virtual coordinate systems, wire-frame, texture mapping, light source and camera positioning) through assignments that emphasize innovative object or product design and photorealistic representation.

COMMUNICATION DESIGN 1

(GD312)

3 Units

Prerequisites: GD225, GD226

Communication Design 1 is an intermediate course in the design major that focuses on the methods and principles of communication and the creation of meaningful content through the development of visual symbols, structures and systems. The class includes extensive readings, in depth research, the development and execution of strategic briefs and both visual and verbal presentations.

PACKAGE DESIGN + VISUAL MERCHANDISING 1

(GD314)

3 Units

Prerequisites: GD225, GD226

This is an advanced course that requires conceptual, imaginative, manual and computational skills to meet studio production and research resulting in projects that combine visual identity elements (such as logotypes, color palettes, typographic components, illustrations and/or photographs). The course emphasizes a contextual approach to developing a brand or a line that is expressed through the creation of products, its packaging and the visual environment in which it is sold. Students will develop an understanding of the design processes that result in functional 3D package solutions and the design of the branded store environment.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign

INTERNET DESIGN 2

(GD331)

3 Units

Prerequisite: GD231

Continuing from the foundation established in Internet Design I, this class adds advanced elements of interactivity, integration of time-based media (such as sound, video and animation) and a higher level of technical sophistication. Emphasis is placed upon user interface design, navigational embellishments and functionality (creating working-form elements). Students learn through a combination of lectures, software demonstrations and hands-on website development.
Computer applications: Macromedia Flash, Macromedia Dreamweaver, Adobe Photoshop, Adobe ImageReady, Adobe Illustrator and other multimedia editing applications

3D DIGITAL DEVELOPMENT 2

(CA412)

3 Units

CA411

This is an advanced course that explores—through assignments that emphasize narrative and stylistic qualities of dynamic, time-based presentations—computer modeling and concepts and techniques.

ACTION SPORT INDUSTRY 1

(GD351)

3 Units

GD225, GD226

This course introduces the concepts, methods and skills used in the Action Sports design industry. This class partners with industry to create a more in-depth knowledge of the business, terminology, methods and creativity needed to define the look + feel of the skate, fitness, snowboarding and surfing lifestyles. Students will use their knowledge of media, layout and 3D to create complete individual clothing lines or action sport related product. Action Sport is an area where design is.

SENIOR PORTFOLIO 1

(GD418)

3 Units

The Senior Portfolio class prepares students to enter the professional design industry. Students create a database of prospective employers in a variety of design-related fields for a self-promotional direct-mail campaign. In accordance with the observed individual needs, students complete a grand-scale senior thesis project. The emphasis of the senior thesis is for the student to challenge their design and problem-solving skills while developing final portfolio pieces.
Computer applications: All

SENIOR PORTFOLIO 2

(GD419)

3 Units

Prerequisite: GD418

The Senior Portfolio class prepares students to enter the professional design industry. Students create a database of prospective employers in a variety of design-related fields for a self-promotional direct-mail campaign. In accordance with the observed individual needs, students complete a grand-scale senior thesis project. The emphasis of the senior thesis is for the student to challenge their design and problem-solving skills while developing final portfolio pieces.
Computer applications: All

BRAND DEVELOPMENT + MARKETING

(GD332)

1 Units

GD225, GD226

This course addresses the cornerstone methods and philosophies of branding. Students create brand campaigns, media, advertising and branded experiences for both hypothetical and real companies. Projects require use of cross-disciplinary skills.
Computer applications: All

PROFESSIONAL STUDIES FOR DESIGNERS

(GD412)

1 Units

Prerequisites: Senior status and concurrent enrollment in Senior Portfolio 1

This lecture course introduces students to business practices, thereby bridging the gap between the educational experience and the professional world of the graphic designer. Topics include self-promotion, processes and intricacies of finding work, printing promotional collateral, setting up a working studio, legal and pricing guidelines, billing clients, contracts and professional organizations. The course includes visits from guest designers and field trips to design studios, agencies and art directors.

GRAPHIC DESIGN
ELECTIVES

 

HONORS TEAM

(GD333)

3 Units

GD225, GD226

This is an upper-level elective in which a select group of students focuses on in-depth projects. The Honors Team environment simulates that of a working design office, school project or firm. Students take the first steps into professionally applying their talents by working on advanced, complex and multifaceted projects individually and as a team. The course looks at the business of design as well as the effect of the designer in business.

VISUAL MERCHANDISING

(GD334)

3 Units

This course addresses the skills and logic needed to conceptualize and extend a brand to environmental applications. Bus wraps, events, retail spaces, billboards, buildings and exhibits are all mediums that have become the designer’s domain. This course focuses on projects that will teach the student how to design for these environments.

DIGITAL VIDEO / MOTION + MOVIES

(GD350)

3 Units

Advanced digital video for design majors. This class takes the next step in conceptualizing within digital video media. Students are expected to have a basic understanding of video and programs to edit video. Students are not required to own a video camera, but, periodically, are expected to rent (from the school) or borrow a video camera. Mimicking a professional work environment, the emphasis of this course is to generate video ideas from start to finish. Students are expected to try all aspects of the video process starting with conceptualizing the projects assigned to planning, scouting, renting, lighting, shooting, organizing, acting (or recruiting), directing, gripping, managing, producing and post-production. Projects vary from individual assignments to team-based productions. Students will shoot video in and out of class and homework will stretch beyond the classroom.

CORPORATE IDENTITY 2

(GD414)

3 Units

Prerequisite: GD311

This course offers continued studies in creating a brand and/or company identity. All major aspects of visual identity are emphasized, with the course objective being to develop efficient, coherent, distinguishable and competitive promotional design solutions based on market analyses. Upper-level students create real-life projects with industry partners in an effort to learn the client-driven side of the design industry.

PACKAGE DESIGN 2

(GD415)

3 Units

Prerequisite: GD314

Package Design + Visual Merchandising 2 is the portfolio-focused development of branding, packaging and visual merchandising. Larger promotional and social projects are created as well as real-life projects and design solutions. Design projects span all levels of design skills and industry topics.
Computer applications: Adobe Photoshop, Adobe Illustrator and Adobe InDesign.

SPECIAL TOPICS: TYPOGRAPHY

(GD490)

3 Units

Prerequisites: GD223, GD225

A student-directed, faculty-mentored, advanced course that allows students to focus on type and information design. Students work closely with the course instructor and hone individual design skills.

SPECIAL TOPICS: GRAPHIC DESIGN

(GD491)

3 Units

Prerequisite: GD226

A student-directed, faculty-mentored, advanced course that allows students to focus on developing individual design projects. Students work closely with the course instructor on the development of communication materials.

INTERNSHIP: GRAPHIC DESIGN

(INT401)

1-3 Units

Prerequisites: Senior status and department chair permission. Note: Documentation and contract must be signed and submitted prior to the first day of the internship. Internship credits are not given retroactively.

Through contractual arrangements with design firms, art directors, advertising agencies, practicing artists, graphic designers and the faculty advisor, the students are given the opportunity to work in the professional environment of their choice. This experience allows for hands-on development in a professional setting.

SPECIAL TOPICS: 3D DIGITAL DEVELOPMENT

(CA490)

3 Units

Prerequisite: CA412

A student-directed, faculty-mentored project that extends into your unique area(s) of interest.
Computer applications: All

SPECIAL TOPICS: INTERNET DESIGN

(GD492)

3 Units

Prerequisite: GD331

A student-directed, faculty-mentored, advanced studio course that offers an in-depth continuation of Internet design aesthetics and programs. Students work independently on projects with the instructor. Projects are tailored and assigned according to the competency of each student.
Computer applications: Macromedia Flash, Macromedia Dreamweaver, Adobe Photoshop and PHP